Apple launches Japan version of their popular iTunes software
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Apple Computer Inc. launched its iTunes online music store in Japan on Thursday, bringing its market-leading download service to the world’s second-largest music market by album sales. Songs cost 150 ($1.35) and 200 yen, actually undercutting the price on songs from rival Sony Corp.’s Mora, which charges 210 yen per song.
Some analysts have cited the lack of iTunes in Japan as a major reason Sony was able to secure 27 percent of the market for flash-based players in May and June, knocking Apple’s iPod Shuffle to second place according to research firm BCN. Apple hopes the introduction of iTunes in Japan will boost sales of the Shuffle, as well as its hard drive players.
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