AMD announces ‘AMD Live!’

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AMD has announced its trump to Intel’s Viiv platform. It even rhymes with ‘Viiv’! AMD Live! is geared toward enhancing the digital entertainment experience of its consumers with the flexibility of PC technology in desktops and laptops. AMD Live! systems should be available sometime in mid-2006! ‘Live!’ or ‘Viiv’… which one makes more sense?

SUNNYVALE, Calif. — January 4, 2006 –AMD (NYSE: AMD) today unveiled its vision to apply the power and flexibility of the PC to enable enhanced digital entertainment experiences on all the screens in peoples? lives. As part of this vision, AMD plans to extend the professional AMD LIVE! brand to full-featured consumer multimedia desktop and notebook PCs expected to be delivered in mid-2006. True to AMD?s customer-centric approach, AMD LIVE! is meant for innovative, complementary, industry-friendly solutions that enhance the consumer electronics and broadcast devices already accepted and used by consumers today. AMD LIVE! experiences should offer users the ability to seamlessly connect, store, distribute, access and enjoy digital media content in multiple rooms throughout their home and even take it with them to enjoy on the go, virtually anytime, anywhere.

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