Activision to increase game prices by $10
We just heard that Activision is going to increase the price on their game titles by US $10 to “keep up” with Microsoft’s upcoming Xbox 360. Right now all the talk is about console titles, but PC titles are rumored to be in the mix also. With the economy the way it is now a $10 increase might do more harm than good for investors and gamers both.
Activision CEO Bobby Kotick is determined to raise prices on video games. But analysts and investors question whether consumers will play along. Expanding on comments he had made previously, Kotick said this week that his company plans to boost the wholesale prices $10 per unit on top-line title games for next-generation consoles, such as Microsoft’s upcoming Xbox 360 — those titles sell for roughly $50.
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