Intel Names will.i.am Director of Creative Innovation
Hes best known for being a multi-platinum music artist, producer and front man for The Black Eyed Peas, but will.i.am is also an innovator, technology fan, entrepreneur and philanthropist. With todays announcement at the Anaheim Convention Center, the seven-time Grammy winner has added another title to his multi-faceted resume: director of creative innovation. As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference.
In his unique role, will.i.am will collaborate with Intel on many creative and technology endeavors across the compute continuum that may include such devices as laptops, smart phones and tablets. Complementing his visionary role as the front man for The Black Eyed Peas, will.i.am is also already working on music expressly for Intel. Specifics havent been disclosed, but Conrad said that the partnership between will.i.am and Intel is the marrying of two worlds — entertainment and technology — in order to create what she calls the ultimate experience.
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