Google offering $5.3 billion for Groupon?

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Google continues to gobble up smaller companies and the latest in rumors is the acquisition of Groupon. Why is this significant? Well, if it goes through, Google will be in a superior position in regards to consumer buy habits and merchant information which they can leverage for whatever suits them.

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According to sources close to the situation, Google has offered $5.3 billion for Groupon, in what would be its largest acquisition yet if completed. Sources said the deal for the Chicago-based social buying site seemed likely to be struck, even as early as today, although it certainly could fall apart right up to the end.

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