Microsoft Says More Than 2 Billion Tags Printed

By Nathan Kirsch

Microsoft Tag today announced impressive trend data to demonstrate the exponential growth of its industry-leading 2-D barcode technology:

  • 1 billion Tags have been printed in the past four months, bringing the total to 2 billion Tags printed since its January 2009 launch.
  • The number of Tag users increased by three fold since emerging from beta in May; the number of Tags scanned increased by four fold during the same time period.
  • To date, more than 100,000 Tag accounts have been set up to add interactive digital experiences to brand advertising and marketing campaigns.
  • Since August, Tag has been used in more than 100 million magazine issues.
  • In the largest known barcode campaign to date, Allure had 450,000 scans, using Microsoft Tag for its annual Free Stuff Giveaway issue in August.

    • Microsoft Tag

“Consumers are rapidly embracing smartphones, which opens a new marketing channel for savvy businesses. Microsoft Tag gives brands and their agencies a powerful way to engage this growing set of connected consumers and create immersive experiences that connect the digital world to the physical world,” said Aaron Getz, general manager of Microsoft Tag. “With Tag, businesses can build compelling customer scenarios to drive engagement and retention, easily measure the effectiveness of their campaigns, and explore new merchandising opportunities for their products.”

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