NASCAR Streaming Race Online in 3D Right Now!

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NASCAR Media Group and Turner Sports said that NASCAR’s first foray into 3D programming will take place with a special presentation of the Coke Zero 400 on July 3 (TNT, 7:30 p.m. ET). The 3D production will be made available through TNT RaceBuddy on NASCAR.COM as well as through DirecTV, and will complement a special television presentation on TNT, highlighted by the network’s groundbreaking signature Wide Open format. It looks like NASCAR and Turner Sports is going to stream live tonight’s Subway Jalapeno 250 at Daytona race in 3D as a test to see if their network is up to par after some last min scrambling with encoders, satellites and rain. The race starts at 8pm eastern, which is right now. If you have 3D Vision go to this URL and put your glasses on – www.nascar.com/racebuddy3D! If you click the demo link you will see the live feed. Pictured below is NASCAR pit reporter Jim Noble checking out NVIDIA 3D Vision technology for the very first time.

NASCAR Jim Nobel

“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans,” said Jay Abraham, chief operating officer of NASCAR Media Group. “Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward.”

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