iPhone, iPad Games Fly Under the Radar at E3 2010
Even though E3 finished last week, reporters are just now absorbing how many new releases and content are on their way. Among the thousands and thousands of new and upcoming titles, it was hard to find games for the Apple’s iPhone and iPad. Many E3 Expo attendees and staffers were using the iPad tables, but most game publishers didn’t have anything for Apple’s latest hardware.
Of the many game publishers at E3 that sell games on Apple’s App Store, we found just one with any sort of formal display for the iPhone and iPad. That was Walt Disney Co. — which, by the way, has a seat on its board for Apple chief Steve Jobs. The iPad “gets overshadowed,” said Philip Cohen, one of the E3 operatives for the Redwood City, Calif.-based EA’s mobile division. Handheld systems get lost in the excitement of flat screens, loud sounds and big flashy graphics, he said.
Comments are closed.