28 Million Gamers Show Positive Interest in Nintendo 3DS
Leading into the E3 gaming conference this week, Interpret releases data from a re-contact study of its New Media Measure consumer database showing that 16% of gamers are aware of Nintendo’s intent to release a 3D handheld device. The study, “3D State of Union: Are Consumers Ready?” also reveals significant gender differences in terms of awareness, with 21% of male gamers showing awareness versus 9% of female gamers.
“Despite the absence of any formal news or announcements about a no-glasses 3D handheld device, awareness and positive purchase interest are relatively high,” said Michael Cai, VP, Interpret. “Nintendo’s brand strength among gamers is a contributing factor, but the data clearly show that general excitement about 3D is also driving increased anticipation.”
Comments are closed.