Google Wants Live Sports Broadcast on YouTube
After a successful season of providing live cricket matches in India, Google is shopping for other events to show on YouTube in real time, a plan that could shake up the sports broadcasting world. To date, though, live sports viewing on the Internet has been hampered by slow broadband speeds, and the reluctance of sports leagues to cannibalize profits that come from traditional broadcasters. Some broadcasters, like ESPN, predominantly show events online that they do not carry on television.
Live sports on the Internet have several obvious advantages over television they can be watched anywhere, including from an office cubicle. And fans can discuss plays with other fans from around the globe through comments and posts. Mr. Rao of Google said YouTubes live broadcasts of sports events would turn the world into your office water cooler.
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