Unlike Google, Microsoft Promises Not to Scan Your E-mail
Microsoft has announced that unlike rival Google, they will not scan users email to drive advertising revenue. Although they will collect information on gender and age, Microsoft will not provide ads based on traceable user data.
With cloud applications, a level of trust now exists between provider and customer that is “almost unprecedented,” O’Brien stressed at the SaaSCon 2010 conference in Santa Clara, Calif. The ad-funded model for services, meanwhile, presents opportunities to target ads, he said. Microsoft, he said, will collect information on gender, age, and preferences but will not provide ads based on data directly traceable to a particular user, said O’Brien. Aside from finger-pointing at Google, O’Brien cited Microsoft’s history as a cloud service provider.
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