DirecTV suing Dish for ads saying it’s cheaper
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Satellite TV provider DirecTV is suing its rival, Dish Network, for running an advertisement claiming that Dish delivers the same programs for less money. The TV commercial shows three TV sets broadcasting the same programs, with Dish costing $39.99 a month, DirecTV costing $63.99 and cable TV at $63.83.
DirecTV’s lawsuit, filed Thursday in U.S. District Court in New York, accuses Dish of “blatantly false and misleading advertising.” DirecTV said the subscription plan used in the commercial offers more than 140 channels while Dish Network’s cheaper plan has fewer than 100 channels. Dish said it stands by its claim. Dish launched its “Why Pay More” ad campaign last summer and since has been reversing a decline in subscribers.
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