EA Forced to Change ‘Dante’s’ Super Bowl Ad
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Electronic Arts has been forced to change its Super Bowl advert for action game Dante’s Inferno following concerns raised by broadcaster CBS. Yesterday, EA announced that the 30-second ad will air during the fourth quarter of the NFL’s showpiece final on February 7. Dante’s Inferno will be released two days later on the PS3, PSP and Xbox 360 platforms, but CBS took offense with its tagline ‘Go To Hell’.
The “Hell Awaits” ad will introduce many football fans to the “hack and slash” adventure based on Dante Aligheri’s The Divine Comedy.
The game features lead character Dante as he descends through the nine circles of hell in search of his companion Beatrice.
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