Call of Duty: Modern Warfare 2 Surpasses $1 Billion
Activision Blizzard announced that Infinity Ward’s Call of Duty: Modern Warfare 2 has become one of only a handful of entertainment franchises to take more than $1 Billion in retail sales worldwide. Launched in November, Activision estimates this sixth installment in the Call of Duty series made an estimate $550 million in its first five days of release and has kept rolling since.
In its first five days alone, the game sold an estimated $550 million worldwide, outpacing five-day worldwide theatrical box office gross figures for such films as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night, according to internal Activision estimates and boxofficemojo.com.
“Call of Duty:Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records,” said Robert Kotick, CEO of Activision Blizzard. “There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game.”
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