Holiday tech sales dip slightly, NPD says
The holiday-shopping season certainly could have been worse for the consumer electronics industry. Sales over the five-week holiday-shopping season chimed in at $10.8 billion, a decline of less than 1 percent from 2008 when sales dropped 6 percent from the previous season, according to new figures from NPD Group. I think that this is the first year that I have not bought ANY tech related items at Christmas time. Of course, that might have more to do with me getting laid off more than it does with me not wanting anything!
“The dynamics of the holiday season changed this year,” Stephen Baker, NPD’s vice president of industry analysis, said Friday in a statement. “The holiday season started before Black Friday as retailers ran Black Friday-like sales throughout November. That move may have lessened the Black Friday hype for consumers, but [a revenue] increase during the final week of the season is a sign that consumers either went back out or waited it out to get the best deal.”
Comments are closed.