Intel Unveils Digital Signage Concept
Intel unveiled plans for a multi-touch holographic screen to help promote and advertise merchandise in brick-and-mortar stores. Besides being visual stunning, Intels digital signage concept should brings new opportunities for advertisers where the digital boards camera can evaluate the viewers gender , age, and even audience composition. This technology should help advertisers to maximize their advertising impact.
First revealed by Intel President and CEO Paul Otellini at the International Consumer Electronics Show in Las Vegas last week, the demonstration emulates a virtual brick-and-mortar store setting where customers may use the multi-touch holographic screen to explore merchandise, find out about promotions, submit feedback on products, read customer reviews, view past purchasing histories and share what they have discovered with their friends via social media and mobile phone integration.
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