Sony pulls controversial Dutch PSP ad
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Sony said on Tuesday it had pulled a Dutch billboard advertising campaign for the new white version of its PlayStation Portable video game player and apologized to anyone offended by the ad, which critics dubbed racist. After looking at the billboard I don’t know what Sony was thinking by running the ad campaign.
A billboard ad in the campaign — which Sony said was launched in the first week of June and created locally and exclusively for the Dutch market — portrayed a white woman aggressively grabbing the face of a black woman and read “PlayStation Portable White is Coming.” Sony said that the Netherlands campaign intended to highlight the color contrast between the existing black PSP and the new ceramic white PSP.
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