PC users ‘want greener machines’ and are willing to pay
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Consumers are willing to pay up to an extra 108 ($197) for a PC containing fewer chemicals, a survey has found. People also feel manufacturers should take responsibility for the disposal of old machines, the research shows. I’d pay $200 extra for a green friendly PC, but they do need to become less toxic.
The study by Ipsos-Mori for Greenpeace coincides with an announcement by PC maker Dell to phase out a number of toxic chemicals in its products. The nine-nation research found that UK computer users were willing to pay an extra $64 ($117), while people in China were prepared for spend up to $108 ($197) for a more environmentally sound PC.
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