ECS Not Exiting Consumer Motherboard Market Despite Rumors

Digitimes reported yesterday that Elitegroup Computer Systems (ECS) was going to be shifting away from the DIY motherboard market. The news of ECS doing a gradual withdrawal from the consumer motherboard market doesn’t sound too far fetched, but the president of ECS sent out a letter today saying that isn’t true. The grammar in the letter wasn’t translated over to English perfectly, but we think that is what the gist is.

Dear Our Distinguished Customers,

We feel regret to learn the untrue report from DIGITIMES pertaining to ECS to quit own-brand DIY motherboard business, say Taiwan makers on Jun. 24, 2015. We like to formally clarify that ECS would never give up any opportunity to work on own- brand DIY motherboard as what we always commit to our valuable customers. We all learn the knee competition in motherboard industry. To receive the challenge, ECS has made all the efforts to manage our own brand motherboard and create more service and value to our channel customers for years. We would continue to put more resources to provide cutting edge products and marketing events as what we just announced at Taipei Computex in early June and, therefore, enhance our brand value and your confidence level.

ECS has been cooperating with you for many years, we treasure this relationship. We will also do our best to serve your needs through our global structures. We believe, through our close cooperation, a mutually beneficial result can be achieved in a long- term relationship.

Sincerely Yours.

Sunny Yang

President

Elitegroup Computer Systems CO., LTD.