ASUS Announces STRIX R9 390X, R9 390, R9 380 and R7 370

ASUS Announces the STRIX R9 390X, R9 390, R9 380 and R7 370 Graphics Cards designed for Gamers and Enthusiasts

Fremont, CA (June 17, 2015) ASUS today announced the Strix R9 390X, R9 390, R9 380 and R7 370 graphics cards. Powered by the latest AMD Radeon graphics-processing units (GPUs), the new Strix R9 390X and R9 390 graphics cards are packed with exclusive ASUS technologies. These include DirectCU III with a patented triple wing-blade fan design and ASUS Auto-Extreme technology with Super Alloy Power II components for aerospace-grade production quality and reliability[1]. All models feature GPU Tweak II with XSplit Gamecaster software for intuitive performance tweaking and instant gameplay streaming.

Cool, silent gameplay: DirectCU III with a triple wing-blade fan design

The Strix R9 390X and R9 390 are equipped with ASUS-exclusive DirectCU III cooling technology, which features two 10mm direct-GPU-contact heat pipes outperforming reference designs for gaming performance by up to 30%. They each have three fans engineered with a patented, new wing-blade design that delivers maximum airflow and static pressure over the heat sink giving a 105% improvement over fans without wing-blades. This exclusive triple wing-blade design operates at noise levels three times (3X) quieter than reference cards, making DirectCU III the coolest and quietest graphics card-cooling solution available to date.

The Strix R9 380 and R7 370 come with DirectCU II cooling technology, featuring direct-GPU-contact copper heat pipes and a dual wing-blade design to deliver an incredible gaming experience. All cards feature 0dB fan technology, which stops fan rotation completely during lighter gaming sessions eliminating noise for undisturbed gameplay.

Premium quality and reliability: Auto-Extreme technology with Super Alloy Power II components

The Strix R9 390X, R9 390, R9 380 and R7 370 benefit from ASUS-exclusive Auto-Extreme technology[1], the industrys first 100%-automated manufacturing process that removes human fallibility from the production line for consistent perfection making them ultra-reliable in all scenarios, from general use to hardcore gaming and overclocking. Auto-Extreme technology eliminates flux to minimize dust buildup and oxidization, while the rear of the printed-circuit boards are totally smooth, for easy handling. This new manufacturing process is also environmentally friendly, eliminating the need for harsh chemicals and reducing production power consumption by 50%.

The new cards also feature aerospace-grade Super Alloy Power II[1] components for enhanced efficiency, reduced mechanical noise under load, and lower operating temperatures for unsurpassed quality and reliability. Complementing their amazing reliability, the latest Strix graphics cards are built to be incredibly tough. The Strix R9 390X, R9 390 and R9 380 each come with a strengthened backplate that provides protection and also prevents PCB bending over time.

Tweakable and intuitive: GPU Tweak II with XSplit Gamecaster

Redesigned with an intuitive, all-new user interface, GPU Tweak II makes gaming and overclocking the new Strix cards easier and more visual than ever, while retaining advanced options for seasoned overclockers. With one click, the new Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically. An included 1-year[i] XSplit Gamecaster premium license a $99 value lets gamers easily stream or record gameplay via a convenient, in-game overlay.

AVAILABILITY & PRICING
ASUS Strix R9 390X, R9 380 and R7 370 graphics cards will be available worldwide from June 18th, 2015. MSRPs TBD for North America. Please contact your local ASUS representative for further information.

[1] Not available on Strix-R7370-DC2OC-2GD5-GAMING 2Terms and conditions apply, only for eligible models. Strix R7 370 comes with a 14-day XSplit Gamecaster license.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the worlds best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of todays digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2014 was approximately US$14.5 billion.