ZENSORIUM LAUNCHES BEING AT 2015 INTERNATIONAL CES

Las Vegas, Nevada, January 4, 2015 Zensorium, the makers of TINK and a leader in innovative sensing devices, is introducing Being at this year’s CES. Being is a bio-sensing wearable with three unique selling points: continuously mapping the users moods, activity and sleep. Being by Zensorium, will be located at CES booth #74313 and will be providing product briefings, demonstrations and taking pre-orders.

Two years after launching TINK, we saw how quickly the quantified self market is growing, (acquisition and tracking of key data about an individuals health, wellness, habits and performance) and is expected to grow from $2.3 billion in 2014 to $4.78 billion in 2018, states Juliana Chua, Principal of Business Innovation Group of Zensorium. Being meets an increasing market need for an in-depth understanding of consumers overall health and fitness for preventive care that is not currently available.

Map your Mood

Being maps the users moods, to differentiate good from bad stress, into four different zones; distress, excited, normal and calm. Developed together with psychologists, Being senses the amount of energy from heart rate changes in blood pressure and emotions from heart rate variability. Capable of continuous monitoring, Being knows when the user is stressed for an extended period and provides steps to encourage deep breathing and reduce stressors.

Map your Activity

Being tracks the users heart rate, steps, distance and speed accurately while he is in motion, based on his height and weight, without a conventional chest strap. By mapping movements or activity training with continuous heart rate monitoring, the user will understand how their heart is working to increase intensity or reduce strain. This world-class feature thus optimizes workouts and productivity. When not training, Being tracks steps and maps it to an hourly heart rate measurement. The added dimension of heart rate monitoring helps to identify the impact of steps taken and calories burnt 24/7.

Map your Sleep

Being knows if the user is Awake or Asleep. When sleeping, Being advances to measure NREM sleep (physically restorative sleep), and REM sleep (mentally restorative sleep that helps memory). In sleep science, sleep is not just a quantity issue but a quality issue as well. Being uses the combination of advanced optical sensors and accelerometer to update the users daily sleep patterns and highlight the difference between total sleep hours, the effectiveness of sleep and how good it was in contributing to the bodys recovery process.

Being must be in contact with skin to measure bio-parameters it can either be clipped onto garments or worn on wrists like a watch. The former will be appropriate for activity tracking or basic sleep science. The latter, with skin contact, will be necessary to derive bio-parameters. The longer a user wears Being, the better it can track and understand his lifestyle and the changes required to improve his overall health.