Activision’s Share Price May Jump 50 Percent

Activision Blizzard, already a massively successful company, in part due to the extreme success of its Call of Duty series of games, may see an increase in its share price of around 50%, jumping to around $17 per share due to cost-cutting measures and new product announcements, predicts an analyst at BMO Capital Markets. Shares are actually around 10% down this year however and are currently trading at $11.25, with the downturn caused by a slowdown of demand for retail boxed games for consoles, which isn’t helped by the rise in popularity of cheaper games played on smartphones and tablets.

Activision, unsurprisingly debt-free, has recently formed a partnership with Tencent Holdings, China’s biggest internet service provider to make the Call of Duty games available online.