Hothead Technology presents Spree Fitness

Revolutionary Fitness Monitor Showcased at CES

Spree to usher in next evolution in fitness technology at Vegas show this week

DALLAS (January 6, 2014) The people and products that are shaping the future are gathering this week in Las Vegas for the 2014 International CES. Fittingly, the top executives from Hothead Technologies will be on-site to showcase their revolutionary fitness device, Spree.

The most comprehensive fitness monitor on the market and the first to track body temperature, movement and heart rate without using a chest strap will be showcased in the FitnessTech Zone, Booth #26909, at the International CES from January 7-10, 2014.

Developed by Dallas-based Hothead Technologies, Spree is a cutting-edge device that stands apart from other fitness monitors, such as those worn around the chest or arms, by analyzing the three most important variables in every fitness routine body temperature, movement and heart rate. The sleek and comfortable headband unit captures all the real-time data needed to optimize every workout and achieve ultimate performance, then streams the information to an easy-to-use smartphone app that charts exertion and provides visual indicators when each activitys goal is reached.

For healthletes concerned about the effectiveness of their heart rate monitor or irritated by chest straps, Spree offers a welcome alternative.

Were excited to return to the International CES with a cutting-edge product that we believe will change the way serious athletes monitor their exercise regimen, said Peter Linke, President of Hothead Technologies, Inc. Spree addresses the common concerns with traditional chest straps, armbands and bracelets, which typically revolve around lack of comfort and accuracy, while adding the critical element of body temperature to the equation. Knowing the temperature at which your body reaches peak performance is a huge advantage, and Spree is the only device that does it.

By placing its advanced Performance Optimization Device, or POD, securely in the headband, Spree can most accurately measure body temperature, since the forehead is one of the best places on the body surface to do this, while also serving as a great place to measure heart rate. The headband likewise addresses a frequent complaint from women about chest straps, which are often considered uncomfortable, awkward and restraining. Studies also show that arm and wristband units tend to provide the least reliable data.

Spree measures body temperature, distance traveled, speed, time, heart rate and calories burned, and combines these data points into simple graphs that indicate when your body is hitting its ultimate stride. Armed with this information, you learn where your body is burning the most calories, when it is building the most muscle mass and at what pace you are achieving maximum endurance.

Spree uses wireless Bluetooth technology to relay real-time information from the headband device to the smartphone app. Spree also stores the data in the unit for later download, for those without smartphones.

For more information, and to order Spree today, visit www.SpreeSports.com.

ABOUT HOTHEAD TECHNOLOGIES
Based in Dallas, Texas, Hothead Technologies, Inc. (www.HotheadTechnologies.com) is a leading provider of wireless biosensor solutions, including the revolutionary Spree fitness device. Its patented and proprietary systems are at the forefront of performance measurement systems and are currently used to help prevent heat-related illness in athletes, firefighters and industrial workers. Hothead Technologies is a wholly owned subsidiary of IDENTEC Group AG (www.identecgroup.com). Hothead Technologies solutions have earned national recognition, including Popular Science magazines prestigious Best of Whats New Award.