ASUS Celebrates In Search of Incredible Brand Spirit at CES 2014

ASUS Celebrates In Search of Incredible Brand Spirit at CES 2014

Chairman Jonney Shih unveils flagship smartphone brand and other innovative products that exemplify how ASUS weaves new technology into everyday life

Las Vegas, NV (January 6, 2014) ASUS chairman Jonney Shih today celebrated the companys In Search of Incredible brand spirit in his CES 2014 keynote address to show how ASUS weaves technology into the fabric of our everyday lives. The first of these groundbreaking innovations is ZenFone, a range of high value 4 to 6-inch smartphones that embodies the ASUS commitment to creating incredible experiences that transform expectations.

Mr. Shih revealed other innovative products, including Transformer Book Duet (TD 300), the worlds first quad-mode dual operating system laptop and tablet convertible, and PadFone mini, a 4-inch smartphone that transforms effortlessly into a 7-inch tablet. ASUS ZenUI, an exclusive user interface, also makes its debut in the PadFone mini and ZenFone. Other new offerings include ROG Swift PG278Q, a stunning premium gaming monitor with 25601440 (WQHD) resolution and NVIDIA G-SYNC technology with unique Republic of Gamers (ROG) design and features.

Restating the ASUS brand promise, Mr Shih said: ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. Were always in search of incredible ideas and experiences and we aspire to deliver the incredible in everything we do.

Invited to take the stage by Mr. Shih, Intel President Renee James was thrilled with the two companies’ history of partnership and accomplishment, We have done it once again, turning the impossible into something incredible and affordable! ASUS and Intel have been partners for more than a decade, said Ms. James, Starting with motherboards, moving on to desktops, notebooks, ultrabooks, tablets, phablets and now the new Transformer Book Duet and ZenFone series, it has been an amazing journey in search of incredible.

ZenFone and PadFone mini incredible design, features and connectivity

ZenFone is the new smartphone brand from ASUS. With screen sizes that range from four to six inches and available in an array of striking colors, ZenFone is the incredible smartphone for everyone.

ZenFone 4 features a bright 4-inch display and a very responsive dual-core 1.2GHz Intel Atom Z2520 processor with Quad-Thread Hyper-Threading Technology making this a smartphone that never leaves the user waiting for a response. ZenFone 4 is a great-value smartphone that features two built-in cameras for capturing lifes moments, a slim and lightweight design along with five vibrant colors Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow that make a personality statement .

ZenFone 5 features a bright and clear 5-inch IPS panel that delivers a superb high-definition display in a stunning thin and lightweight design for easy portability. Exclusive ASUS PenTouch and GloveTouch technologies increase ZenFone 5s display sensitivity, making it possible to use the device with any stylus or even a gloved hand. ZenFone 5 has a fast, energy-efficient Intel Atom Z2580 processor running at 2GHz that provides instantaneous responses and excellent gameplay.

ZenFone 5 benefits from a brilliant 8-megapixel PixelMaster main camera with image stabilization and a backside-illumination (BSI) sensor and wide-aperture f/2.0 lens with exclusive ASUS PixelMaster technology. ZenFone 5 is available in four statement colors that express your personality Charcoal Black, Pearl White, Cherry Red, and Champagne Gold.

ZenFone 6 offers a brilliant 6 HD display, four statement colors and features GloveTouch and PenTouch technologies so users can operate the device with gloved hands or any stylus. It also has an energy-efficient and responsive Intel Atom Z2580 processor running at 2GHz. ZenFone 6s features ASUS SonicMaster audio technology with virtual surround sound via headphones for a truly immersive entertainment experience. ZenFone 6 also includes a 13-megapixel main camera that features exclusive ASUS PixelMaster technology.

All ZenFone models offer an incredible experience and so too does the brand-new PadFone mini. The latest addition to the hugely popular ASUS PadFone family, PadFone mini is an elegant 4-inch smartphone that transforms effortlessly into a 7-inch tablet.

With a powerful dual-core Intel Atom Z2560 CPU with Quad-Thread Hyper-Threading Technology, 8GB of internal storage, and up to 64GB micro SD card support, PadFone mini has all the power and resources needed for both phone and tablet applications. PadFone mini even supports dual SIMs for superb connectivity, so users have the freedom to maintain two distinct phone numbers, or separate data and phone lines, without requiring two handsets.

ZenFone and PadFone mini both benefit from ZenUI, a new user interface that is exclusive to ASUS smart devices. With simplified icons and menus, gorgeous device-matching color themes, and a clever Whats Next feature that helps users keep track of their lives, ZenUI is meticulously designed to help users make the most of the functionality enhancements packed into every ZenFone and PadFone mini. ZenUI is also designed to be social, thanks to Omlet Chat, powered by the Omlet Open Messaging Platform. With Omlet Chat, users can share anything such as text, photos, video or audio – at any time, with anyone, and on any phone.

Transformer Book Duet dual-OS innovation that transforms consumers’ expectations

Transformer Book Duet (TD 300) is the worlds first quad-mode, dual-OS laptop and tablet convertible that allows users to switch between Windows and Android in either laptop or tablet modes with just a single push of the Instant Switch button or a virtual key on the tablet. With a powerful Intel Core i7 processor at its heart, Transformer Book Duet runs up to twice as fast as existing tablets based on ARM processors. ASUS SonicMaster technology and dual speakers ensure that Transformer Book Duet delivers incredible audio for immersive entertainment.

ASUS Transformer Book Duet (TD300) is an extremely capable device that is able to function as an Android or Windows 8.1 tablet or notebook. By offering both operating systems, ASUS provides users the ability to run supported Android applications and a vast array of native Windows applications.

ROG Swift PG278Q enabling effortless gaming and joyful digital lives

Also in the spotlight is ROG Swift PG278Q, a brand-new 27-inch gaming monitor that is the first to feature a 25601440 (WQHD) resolution and NVIDIA G-SYNC technology for stunning smoothness and crisp visuals.

ROG Swift PG278Q is able to synchronize with the GPUs render rate to provide stunning smoothness and ultra-fast response for incredible images today and ready for the next generation of gaming. Tearing, graphics stutter and latency will be a thing of the past, and a smooth visual experience is ensured by a rapid refresh rate of over 120Hz and a fast 1ms response time.

ROG Swift PG278Q is designed for comfort and simplicity, with ergonomic tilt, swivel, pivot and height-adjustment features. It also features an exclusive and intuitive five-way on-screen display (OSD) joystick-like navigation key, plus a built-in smart cable-management system. ROG Swift PG278Qs ultra-thin 6mm bezel makes it ideal for multi-display gaming setups.

###

AVAILABILITY

Please contact your local ASUS representative for further information.