ELSA Releases Reference GeForce GTX 680 Video Card

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ELSA, normally know for selling the professional range of graphics cards from NVIDIA & AMD, has released its GeForce GTX 680 graphics card two weeks after NVIDIA’s March 23 launch of the GTX 680. What’s curious about this, is that the card is a bog standard reference model (so why did it take two weeks to release it?) but yet it sells for $787, while a reference GTX 680 from another brand is around $700. This price therefore makes it very poor value and is only worth buying if the price is dropped down to competitive levels. Being reference, it has these standard main specifications: GPU with 1536 CUDA cores running at 1006MHz, 2GB GDDR5 at 1502MHz, 256-bit memory bus, 192GB/s memory bandwidth.

Why is this card so expensive? Because most the the products in Japan have higher prices, for instance other AIC vendors sell GTX 680 for $690 (that the lowest price).

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