Number of U.S. Mobile Gamers Reaches 100 million
A new report from international market research firm Newzoo is highlighting the ever-increasing popularity of mobile gaming. According to the Mobile Games Trend Report, the number of Americans who play video games on their smartphone, tablet, or iPod Touch has surpassed 100 million. Newzoo says 69 percent of U.S. mobile gamers play on a smartphone, while 21 percent play on a tablet, and 18 percent play on an iPod Touch. The firms latest trend report claims 13 percent of all time spent on games worldwide in 2011 was on a mobile device, totaling more than 130 million hours a day.
The recent launch of the new iPad did not bring us the edgeless display and other innovations we were hoping for, butthe two main upgrades, processing power and resolution, dramatically improve the immersive experience of core games on that platform, said Newzoo CEO Peter Warman. The intuitive interface forces developers to offer more casual gameplay, ensuring the games cater to a far broader audience, including the young moms and dads who used to play core games on their PC, Xbox, or PlayStation. Immersive experience and casual gameplay combined is what mid-core gaming is about.
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