iPad Popularity Waning?

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Is the popularity of Apple’s iPad waning? If the huge launch day queue at London’s Regent Street store is anything to go buy, it would suggest that it just might. When the doors opened last year, there were around 600 people outside, while this year it was a third off, at only 400 people. Although it’s still early days, this actually tallies with an editorial from Nick Farrell called Apple has lost the plot, where he suggests that the loss of Steve Jobs has put Apple into a terminal decline. By this time next year, we should be able to tell if he was right or not

Meanwhile, this year Dynamo PR a London-based public relations agency, walked down the line of eager Apple fans and asked them a few survey questions. They found out that 63% were PC owners, while last year it was only 44%. This is interesting, because it suggests that Apple’s marketing is winning over “the other side”. Also, the average age of people in line was 26, while 88% of those were men.

The distinction for being the first person in the UK to buy an iPad from the Regent Street store goes to Zohaib Ali, of Uxbridge in west London. He had camped out for a massive 141 hours (5.8 days) to be first. Hopefully, it was worth it.

“The surprising difference in this years iPad launch compared to other years is the actual number of people queuing. Its significantly less than previous years. Whether that means pre-orders have been more successful, or selling in other retail stores takes some of this burden only Apple would be able to answer,” said Paul Cockerton of Dynamo PR.

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