Kingston & Sandisk Slashing Product Prices That Use NAND Flash Memory

Last week it was reported that Kingston Technology was planning on cutting prices for all of its NAND flash products, including USB drives, memory cards and SSDs, by as much as 15%. It appears that SanDisk has followed suit and is also lowering prices of memory cards and USB drives in an effort to protect its market share, according to sources at memory module makers in Asia. These price drops have been made possible thanks to an excess of NAND flash on the market and improved manufacturing processes. A quick look at NAND Flash chip pricing and it appears to be down nearly 40% from 12 months ago. Kingston is the dominant force in the memory market and now that they have slashed prices it will likely make other companies cut prices to stay competitive with them. Expect Soilid-State Drive (SSD) prices to fall in the months ahead as a result of this move.