Facebook Readies IPO Filing for As Soon As Next Week

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Facebook Inc. could file papers for its initial public offering as early as next week, people familiar with the matter said, as anticipation mounts for what is likely to be one of the biggest debuts for a U.S. company. The deal, seen as defining moment for the latest Web investing boom, could raise as much as $10 billion and value the social network between $75 billion to $100 billion, said people familiar with the matter. A valuation of $75 billion would be below earlier expectations.

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The Internet giant is close to picking Morgan Stanley to lead the deal, these people said. Wall Street banks, many of them struggling amid a crimp in trading profits, have been jostling for a leading role in the deal, which could yield them tens of millions of dollars in banker fees, potential new business and bragging rights. A nod for Morgan Stanley would mark a disappointment for rival Goldman Sachs Group Inc., which a year ago was viewed as having an edge to lead the deal. One person familiar with the matter said that while Morgan Stanley would likely land the coveted “lead-left” spot on an IPO financial filing, Goldman would also likely play a significant role.

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