Microsoft Acquires VideoSurf to Boost Entertainment on XBox LIVE
Microsoft recently announced the acquisition of California-based video discovery technology company VideoSurf Inc. Founded in 2006, VideoSurf offers a back-end computer vision technology that sees frames inside videos to make discovering content fast, easy and accurate. Over time, Microsoft will integrate this technology across its entertainment platform to augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE.
VideoSurfs content analytics technology will enhance the search and discovery of entertainment content across our platform, said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft. This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurfs technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.
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