Sony uses augmented reality to help you choose the right size TV
Weve all been there when it comes to sizing up televisions for the home. Judging if it will fit into a certain space, how it will look when its there and whether it will be suitable for the style of your home are some of the customary headaches associated with making a purchase. There is also a common opinion that bigger is usually better when it comes to TVs, but a lack of confidence over whether bigger will look better often leads us to opt for a smaller size. Its only when the television is in place that we realize a bigger size would have looked just fine. To help consumers choose the best size TV with confidence, Sony has developed its own TV Size Guide tool. Hosted online, http://www.sony.co.uk/article/tv-size-guide, it uses augmented reality to show how different size TVs look in any given location, so you can rely less on gut feeling when it comes to the most appropriate size. This should be useful to all of our readers!
Tim Schwarz, Online Content Manager, Sony Europe explains: Up until now a tape measure and guess work is all that most of us have had to rely on when it comes to picking the best sized TV for the home and this often leads to mistakes. We know consumers put a lot of emphasis on getting the right screen size and our research has shown that this is one of the most important features they look for when buying a TV(*2). What people dont often realise is that TVs take up a lot less space than they used to, so you really can go larger. This is why weve developed this simple guide to give you the confidence to choose the right size TV by accurately visualising how it would look in situ before you buy.
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