Boost Mobile Starts New Be Heard Brand Initiative
In 2009 Boost Mobile launched the Unwronged campaign depicting humorous situations that most would consider wrong. The campaign used these wrongs to point out shortcomings of their competitors in the wireless industry while launching the nationwide $50 Monthly Unlimited offer and in 2010, Boost unveiled the first loyalty plan from a no-contract carrier that rewarded customers by shrinking their payments. Now theyre taking it a step further. With Boost Mobiles $50 Monthly Unlimited with Shrinkage plan you get a lower bill for the longer you stay. For every six on-time payments, a Boost Mobile customers monthly unlimited payment amount will shrink by $5, eventually getting down to as low as $35 a month for unlimited nationwide talk, text, Web, e-mail, IM and calls to 411.
Working Man is the first of three national TV spots that begins airing today. The spot shows a man juggling multiple jobs, from taxi driving to window washing to scrubbing toilets, and poses the question How many jobs do I need to pay a cell phone bill? Boost Mobile offers this consumer a solution the $50 Monthly Unlimited with Shrinkage plan so he doesnt have to work overtime to pay his cell phone bill. The TV spots are directed by award-winning director Stacy Wall and will air on more than 20 networks and cable TV stations including ABC, NBC, CW and Fox.
Comments are closed.