Windows 8 Packaging Leaked: More Abstract Art Than Serious Business
The packaging for Microsoft's upcoming Windows 8 operating system, due for general release on October 26, has been leaked. Since the new OS comes in two flavours, Windows 8 and Windows 8 Pro, the packaging comes in two versions too.
The Windows 8 box is white, the angled window logo showing prominently, with arty colours showing through it, along with an angled strip on the right, showing a similar arty pattern. The Windows 8 Pro box is similar, showing the same designs, but uses a dark grey background instead.
I don't know about you, but to me, this doesn't look like packaging for software to be taken seriously, since it seems to be more concerned with making an abstract arty statement, rather than indicating something that powers the vast majority of the world's computers. It certainly isn't marketed at business users that's for sure, which is the market segment that has made Microsoft's fortunes up to now. We'll soon know if Microsoft made the right design decisions with Windows 8, by measuring its success in an unforgiving marketplace.
Windows 8, Windows 8 Pro, and Windows RT will all be available on new PCs and tablets from October 26th, and upgrade versions will be available in stores or as an electronic software download. We understand that the packaging will be largely similar to the existing Windows 7 version, but we'll have to wait until Microsoft officially unveils it to see if the company has put its Windows 8 boxes on a diet — similar to its 37 percent weight loss from Vista to Windows 7.
Posted by | Mon, Aug 06, 2012 - 07:02 PM