Apple Lets Talk iPhone Event Has Started – Tim Cook Not Wearing Turtleneck
The spotlight has officially shifted to Tim Cook, Apple Inc.’s new chief executive, as he took the stage this hour in his first real public test since taking the reins from Apple co-founder Steve Jobs. In the past, Steve Jobs has always worn a black turtleneck, but it looks like Tim Cook has not carried on this tradition and we are glad. Tim Cook is a new person and we hope that he brings his own unique marketing flair to the table. The new CEO of Apple has to be an iconic figure right?
Timothy D. “Tim” Cook (born November 1, 1960) is the chief executive officer of Apple Inc., having joined the company in March 1998. He was named CEO after Steve Jobs announced his resignation on August 24, 2011. Cook spent six months at Compaq as VP for Corporate Materials before he was hired by Steve Jobs to join Apple. He initially served as Senior Vice President for Worldwide Operations. Prior to that, Cook served as the chief operating officer (COO) of the computer reseller division of Intelligent Electronics and spent 12 years in IBM’s personal computer business as the director of North American Fulfillment. Cook is credited with pulling Apple out of manufacturing by closing factories and warehouses around the world. This helped the company reduce inventory levels and streamline its supply chain, dramatically increasing margins.
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